High Dive: How To Fail In The Marijuana Industry
- Go all in and ask no questions. Those with a “gold-rush” mentality are best suited to avoid the cannabis industry. Though enthusiasm for a new enterprise is a great thing, anyone who believes they will get rich quick in the cannabis industry is sorely mistaken. Cannabis businesses are increasingly behaving and being treated much like any other business, so any new entrant or even industry veteran needs to constantly be examining their bottom-line, their financial strategy, their ability to market, their market share, and how to compete. The concept of the “Green Rush” is slowly
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