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Home 🌿 Marijuana Business News 🌿 Enter 'Mad Men' -- Marijuana industry turns to branding 🌿Enter 'Mad Men' -- Marijuana industry turns to branding
Snoop Dogg has his own line of marijuana. So does Willie Nelson. Melissa Etheridge has a marijuana-infused wine.
As the fast-growing marijuana industry emerges from the black market and starts looking like a mainstream industry, there’s a scramble to brand and trademark pot products.
Celebrity endorsements are just the latest attempt to add cachet to a line of weed. Snoop Dogg calls his eight strains of weed “Dank From the Doggfather Himself.” Nelson’s yet-to-be-released line says his pot is “born of the awed memories of musicians who visited Willie’s bus after a show.”
The pot industry’s makeshift branding efforts, from celebrity names on boxes of weed to the many weed-themed T-shirts and stickers common in towns with a legal marijuana market, show the industry taking halting steps toward the mainstream.
Problem is, those weed brands aren’t much more substantial than the labels they’re printed on. Patents and...
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