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Home 🌿 Marijuana Business News 🌿 Nimbin tackles 'cannabis capital' stereotype with new marketing campaign 🌿Nimbin tackles 'cannabis capital' stereotype with new marketing campaign
A marketing campaign called Faces of Nimbin has just been launched with the aim of debunking the stereotypical image of the village as a drug-takers' haven.
Lismore City Council's tourism services coordinator Andrew Walker said the concept was created by the Nimbin Marketing Campaign Focus Group, set up to boost tourism after the 2014 fires that destroyed several local businesses, including the Nimbin Museum.
"Nimbin is a melting pot of dynamic individuals and the reason it's so special is because it celebrates its diversity and individuality," Mr Walker said.
"That's what brings the myriad of visitors from all over Australia and the world there every day.
"We wanted to get the message out there that Nimbin's full of thinkers, artisans, comedians, farmers and lots of different types of people with a myriad of beliefs, pastimes, past lives and talents."
Mr Walker said visitors who travelled to the village on...
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