Cannabis Chemistry
Next time you’re in Aurora, Colo., stop by Good Chemistry. They don’t sell test tubes, Bunsen burners or chemistry kits for junior; they sell cannabis. And executives are billing the store as a “pioneer in the evolution of retail cannabis shopping and experience.”
A pioneer indeed, given the newfound recognition of this product category. The sleek store design, developed via a partnership between Michael Markowitz and Associates, Duffy and Partners and Tony Coleman Brand Design Retail Interiors, is intended to bring Good Chemistry’s brand strategy, values and commitments to life in every aspect of the dispensary.
A top priority at the store is education; executives want customers to explore the world of cannabis much like they might shop and learn about other products. To that end, the store is organized based on the types of experiences and benefits customers are seeking. In addition, they’ve created a system to help people...
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