Reputation Management in the Cannabis Industry
By Mike Bologna
Want to know the most important factor for being a respected professional in today’s legal cannabis industry? Reputation. This fledgling industry has a diverse range of market entrants and it is bringing together a unique mix of potential leaders, entering from unrelated sectors as well as the prohibition-era market. Regardless of a person’s background, everyone is coveting legitimacy and clout as the opportunities continue to expand.
If an individual leaves a paper trail of “stoner culture” and doesn’t give the impression of “legitimacy” to established industry outsiders, that individual will have a difficult time making meaningful connections. With that in mind, entrenched cannabis professionals or potential market entrants need to consider these five aspects of establishing and maintaining a pristine reputation in the commerce of cannabis.
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