Finally, marijuana packaging that doesn’t look like it was designed by a stoned teenager
A chocolate wrapper is an instrument of seduction. Be it beautiful papers for artisanal chocolates or the familiar graphics of favorite drugstore candy, the package’s job is to tempt and trigger an impulse buy.
But for graphic designer Nathan Sharp, the assignment went beyond picking good paper, ribbons, and fonts. Tasked with designing the packaging for Kiva Confections, a line of cannabis-infused gourmet chocolates, the Texas-bred designer had to find a tasteful solution for displaying product information and medicinal warnings on the front of the candy bar.
(Kiva Confections)
Tasteful warning labels
Speaking at Design Observer’s Taste symposium in Los Angeles, California earlier this month, Sharp explained how important it was to make the bar’s medicinal content as clear as possible. With the bluntness of a drug label, delivered with the finesse of a graphic designer’s trained eye, Sharp (who collaborated with designer ...
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