The Cannabis Market: The “411″ on 420 For Investors and Entrepreneurs

Managing risk and understanding industry dynamics

It’s difficult to speculate on the dollars that exchange hands in the underground marijuana sales market. If Colorado is any indication, however, bringing those transactions above ground and making them legal can inject unprecedented revenue into the pockets of governments, businesses, and individuals.

The Colorado Department of Revenue reports that licensed and regulated marijuana stores in the state sold $996,184,788 worth of recreational and medical cannabis in 2015.

The numbers are massive, but when you talk to would-be investors and entrepreneurs, they are more anxious than surprised.  Many expected the ‘wild world of weed’ to be like the Wild, Wild West was back in the day, filled with opportunities for profits and growth.  And like the Wild West, there is a great deal of uncertainty as to the best points of entry from an investment and business standpoint as we wait for the legal...

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