The Highs And Lows Of Selling Retail Marijuana In Colorado

It’s 3 p.m. on a weekday afternoon and I have wedged my mom-SUV into a parking space in a narrow lot along busy Hampden Ave in Denver. There is a sign at the parking lot entrance with the face of a green man, with flowing green hair and beard. It reads, not surprisingly, Green Man Cannabis.

The store, squeezed into the back of the lot, has no sign, but its exterior has a modern, updated design with color-blocked panels in shades of green. It looks almost like it might’ve just last week served as a computer repair shop, or a fitness equipment dealer. But no, it was designed and built from the ground up to be one thing only: a retail marijuana shop.

Why am I here? Not to buy, though who knows what might happen in the future. And if Christian Hageseth, founder of Green Man Cannabis, has his...

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