New Sales VP At Heliospectra Looks Forward To Helping Growers Improve Light Management In The Greenhouse

Heliospectra AB recently announced that it has hired Caroline Nordahl Wells as Vice President of Sales and Marketing for Heliospectra’s North American operations.

As a co-founder and former executive of LumiGrow, Nordahl Wells was responsible for recruiting and leading a successful sales organization. She is widely credited with advancing the LED grow light category and accelerating market adoption of LED lighting for commercial horticultural applications.

Nordahl Wells will be responsible for continuing Heliospectra’s sales growth in the medicinal cannabis market, where the company made significant inroads with large commercial installations in 2015. She will also expand Heliospectra’s market share within the traditional commercial greenhouse grower market and emerging urban agriculture and vertical farming market segments. Heliospectra doubled its U.S. sales headcount in 2015 and will add more sales professionals in 2016 to fuel this growth with Nordahl Wells’ proven strong leadership.

Christopher Steele, COO of Heliospectra, says, “Having Caroline join...

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