What the Wine Industry Can Teach Us About the Future of Cannabis

Weedhead winos among us, rejoice: The legal-marijuana future is nigh, and the opportunities for a wine-like cannabis culture are endless! 

This fall I was on one of many 30th-birthday-wine-country-bingefests up in Napa. The field was aglow, the flight of wines was delectable, and all I can remember thinking was, Damn, why can’t I do this with a joint in hand and have it be equally socially acceptable? 

Where are my upscale destination-based tasting rooms, cool, cavernous smoke spots lit with the perfect dimness for keeping terps intact? In answer, my friends, I give you my musings on what the California wine industry can teach us about the future of cannabis consumption—tempered by a cannarealist voice in my head.

Celebrity Weed

As we saw with moscato, rosé, and thanks to Titus Andromedon, pinot noir, pop culture influences popular taste in wine, whether subliminal or conscious.

Once someone famous with radio play, a catchy...

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