“Brands Are Everything”

Follow the money. In politics, money can tell you more than opinion polls or prime ministerial speeches or newspaper columns. And beneath the skin of the drugs debate, the money is saying something interesting.

On the surface, it seems hopeless. Home secretary Theresa May recently steered the jaw-droppingly draconian Psychoactive Substances Bill through parliament. The Lib Dems, who provided a bastion of liberal thought on the issue, have been exiled into the political wilderness, possibly never to return. Even Jeremy Corbyn, who seems to have time for every crackpot theory brought to his door, doesn’t want to go near it. The drugs debate looks dead in the water.

But below the surface, the money is moving. Brendan Kennedy is the CEO of Privateer Holdings, an innocuous sounding name for a seriously interesting company. It encompasses three cannabis brands: Leafly, an information resource about strains; Tilray, which produces medicinal...

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