Exploring The "Grey Area" of Medical Marijuana Dispenseries
A Toronto mother of three has opened up a medical marijuana shop on Parkdale’s main strip on Queen Street West and a passer-by wouldn’t even know it.
Nestled between a flower shop and a bar, The Caylx Wellness Centre has no enlarged marijuana leaf emblazoned on the store front, its name isn’t a play on words associated with weed and there’s no neon lights; the go-to marketing designs for dispensaries.
Instead store owner Danielle, who requested to not have her last name published, went a different route and focused on the importance of discretion.
“I don’t feel like it should be exposed. It’s still not widely accepted. It’s a gray area. There’s also quite a bit of a stigma to it. So it was important to me, when branding this that even our symbol, the calyx, resembles something you would see at a holistic centre,” Danielle told The Villager.
“We’re...
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