Enough With the Pot Leaves. Marijuana Branding Needs a Makeover.
James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and Trademark Office. Here at the Eye, Bowie shares a recent Emblemetric post about the brief history of uninspired marijuana logos.
Now that 23 U.S. states and the District of Columbia have legalized marijuana in some form, the drug’s potential in the legitimate business world is quickly being recognized. The legal sale of marijuana is now being bolstered by the same marketing and branding techniques used to sell soap and toothpaste. But a quick glance at the current practice of marijuana branding reveals that it is clearly still in its infancy.
In a 2015 interview with Fortune magazine, investor Brendan Kennedy, a backer of the Marley Natural marijuana brand, complained that in the marijuana business, “Everything...
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