A New Crop of Marijuana Geneticists Sets Out to Build Better Weed

THE MARIJUANA ANALYTICS company Steep Hill doesn’t smell dank, or skunky, or “loud”—unless you happen to arrive when a client is dropping off a sample. No seven-pointed-leaf logos ornament the walls; no Tibetan prayer flags flutter from the doorframe. Inside, a half-dozen young scientists work in a glass-walled lab to the sounds of whirring ventilation and soft jazz. The effect is one of professionalism and scientific objectivity.

Still, this place is all about weed. And Reggie Gaudino, Steep Hill’s burly and dreadlocked 53-year-old vice president of scientific operations, does look the part. Steep Hill is headquartered in famously 420-friendly Berkeley, California, after all. “I’ve been smoking since I was 13 years old,” he says, looking down over a railing at the lab. It’s a world he has long appreciated. Now he’d like to give a little back. “There’s so much good that can be done with cannabis, and so little of...

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