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The Marijuana Industry Needs to Stop Using the Pot Leaf as Its Logo — Here’s What Brands Should Do Instead

Submitted by Marijuana News on Wed, 05/04/2016 - 08:45

The seven-pronged pot leaf is the most tired logo in the marijuana industry. Need proof? Check out the leaf-free pot brands dreamed up by 12 leading design firms, which were challenged in April by Surface Magazine to create packaging for "the future Starbucks of weed," a fictionalized, aspirational marijuana brand.

Nixing the leaf, it turns out, creates stunning results.

Some 44% of logos registered as trademarks for weed-related businesses use the plant in their imagery, according to US Patent and Trademark Office records. As a result, the marijuana industry is unable to shed the kitsch vibe that prevents it from being taken seriously.

As the industry transitions from a black market to a $5.4 billion business, it must unburden some of the clichés: reggae music, Rastafarian colors, and Cheech and Chong, just to name a few.

Just as not all clothing retailers feature a t-shirt in their logo, not all pot companies should...

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