'Suits' and 'Stoners' Are Fighting for the Soul of the Weed Industry
"It took me getting into the weed business to actually put on a suit," laughs Duncan Cameron at the Denver grow he oversees. As chief production officer at Colorado dispensary Good Chemistry, Cameron has given tours of the company's 20,000 square-foot grow to businesspeople and politicians in the era of legal cannabis. Often, his role requires him to dress up. Today, he sports a Good Chemistry t-shirt.
Good Chemistry exemplifies its products' recently elevated image. Stepping into the shop's Denver location, customers are greeted by a long, white-marble counter supported by what looks awfully like cocobolo wood. The dispensary is located just steps away from the Colorado State Capitol, underscoring the brave new world of legal marijuana: mainstream, easily accessible and chic.
But a cultural conflict rumbles within a nascent industry that was once a countercultural, underground operation. As fancy dispensaries and stylish products proliferate, many in the industry...
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