Cannabis Industry Unexpected Boost For Alberta's Struggling Economy
It's an unexpected shot in the arm for Alberta's struggling economy. And it's about as unlikely as it gets.
Alberta's only industrial-scale grower of medical marijuana, Aurora Cannabis, just served notice that business is booming. The company now has well over 2,000 customers, beginning from a standing start in January.
Prior to that, Aurora had to wait for the issuance of a sales licence from Health Canada. And that wasn't forthcoming until Aurora's crops had undergone extensive laboratory testing for quality control by an independent, licensed third party.
Company spokesperson Neil Belot, a senior executive with Aurora, admits that the 2,000-patients milestone isn't an exceptionally large client base. However, it demonstrates a fast-accelerating rate of growth, considering that it took Aurora three months to acquire its first 1,000 clients.
Belot attributes this recent ramp-up in numbers to the impact of word-of-mouth endorsements from satisfied registered customers. To date, the...
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