Denver Marijuana Companies Make Naming Rights Play at Mile High Stadium
Could Mile High Stadium take on a new meaning in the near future? Denver pot businesses sure hope so.
After Sports Authority filed for bankruptcy in March and was sold earlier this month, the Denver Broncos filed a motion to sever ties with the sports retailer. That means the team could be looking for a new naming rights sponsor for the stadium and Colorado marijuana companies want in.
At least two Denver pot-related businesses — Native Roots and O.penVAPE — have offered to pay $6 million per year to obtain the naming rights, according to the Denver Business Journal.
Sports Authority, headquartered in Englewood, Colo., was unable to make its last two quarterly payments of just over $1 million, which were required to maintain naming rights at Sports Authority Field at Mile High. A New York firm is accepting bids to sell and liquidate Sports Authority's 320 stores nationwide. That auction will be finalized June 29,...
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