The Rise Of The Cannabis Connoisseur

Back in 2014, a man named Sean Azzariti made the first state-legal cannabis purchase in Colorado. Azzariti, an Iraq-war veteran, happily forked over about $60 for an eighth (4 grams) of Bubba Kush and some edibles. His huge grin was splashed atop news articles about the momentous occasion.

“I think for most cannabis consumers, the fact that they walked into a store, showed their ID and bought real legal marijuana for the first time in history was a huge deal,” said Matthew Huron, CEO of Colorado dispensary Good Chemistry. “That was two years ago, and it was like, ‘Wow, this is great.’ And since then, [consumers] are getting hungry.”

No longer is legal weed such a novelty for consumers. But for many visiting the state, it can still seem a little surreal to walk into Good Chemistry’s chic dispensary located mere steps from the state capitol. As people get used...

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