‘Canada Could Be To Cannabis What France Is To Wine'

A conference on Canada’s economic future got a taste Wednesday of a possible new strategy for the country: Becoming a world leader in the burgeoning marijuana industry.

Thanks to Canada’s medical marijuana program, the country’s licensed producers are already the most sophisticated manufacturers of cannabis in the world, said Alan Gertner, co-founder of Tokyo Smoke, a Toronto cafe chain that caters to pot smokers.

Canada “could be to cannabis what France is to wine,” he said.

Gertner was speaking at the Economist magazine's Canada Summit in Toronto, focusing on the country's economic future and featuring Prime Minister Justin Trudeau as keynote speaker.

Trudeau said later he "absolutely disagreed" with Gertner's assertion. But that's only because of the high "calibre of Canadian wines," he told the audience to laughter.

But Gertner sees potential worth billions in the marijuana industry. “Canada has an incredible opportunity to [be a] home for innovation in...

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