Progressive Edibles Executives: Keep Up with the Feds
Even where not mandated, a food safety plan will help you protect your company, your customers, and yourself from food safety liability.
In 2014, the first year of legal retail marijuana in Colorado, marijuana-infused edibles exceeded expectations with retailers selling 2,850,733 retail units, trumping sales of medical edibles and capturing 59 percent of sales for the total edibles market. While the demand for edibles continues to rise, so too do the expectations for producers to follow good manufacturing practices and food safety plans consistent with federal requirements.
If you’re an executive in the edibles industry, you can encourage federal legalization by demonstrating that cannabis manufacturers can employ operations on par with federal good manufacturing practices; doing so not only protects your company from food safety liability, it aids in the process of building a profitable brand that regulators and consumers can trust and understand.
Cannabis executives have an ideal opportunity...
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