Why the Marijuana Business Is Appealing to Female Entrepreneurs
So much about selling legal cannabis remains to be worked out—including the industry’s gender norms.
In this mountain town, which began allowing the recreational sale of marijuana in 2014, businesswomen and female entrepreneurs say they are launching marijuana-centric companies with the hope that they can avoid the glass ceiling some say prevented them from reaching board rooms and corner offices in other industries.
In the past several years, women have become a driving force in the growth of the cannabis industry here and across the United States. As one magazine cover proclaimed recently, “Legal marijuana could be the first billion-dollar industry not dominated by men.”
Numbers would seem to bear those sentiments out. According to Marijuana Business Daily, women make up about 36 percent of executives in the legal-marijuana industry, compared to about 22 percent of senior managers in other industries. Women hold just 4.2 percent of the CEO positions at S&P...
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