Oregon’s New Teen Cannabis Prevention Campaign Isn’t Horrible. We Found 8 Others That Were Worse.
With its “Stay True to You” campaign released today, Oregon’s state health agency has done what few nonprofits and government agencies have ever done: created a youth cannabis prevention campaign that’s not entirely embarrassing.
The $4 million campaign, funded by state cannabis tax revenue, uses a combination of adult testimonials, facts about teen brain development, and warnings that younger siblings will emulate their older brothers and sisters. You can watch a couple examples here and here.
Oregon Health Authority (OHA) officials shaped the messages based on focus groups conducted among youth and adults 14 to 20 years old in a number of cities around the state.
“Young people in our focus groups related to the idea that being a teenager is hard,” said Kati Moseley, OHA policy specialist. “Young people recognize that marijuana has the potential to affect their present and their future. We used this insight to develop...
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