Marijuana Industry Closely Watches Advertising Rules
You might remember the smoking Joe Camel from magazine ads and the chesterfield-touting Joe Canadian from beer ads, but there's a chance you'll never meet Joe Marijuana.
As the Liberal government prepares to introduce legislation next spring to legalize cannabis, it has asked a nine-member task force to look at what restrictions should be in place when it comes to marketing marijuana.
"Since marketing, advertising and promotion of marijuana would only serve to 'normalize' it in society and encourage and increase usage, it has been proposed that these should be strictly limited so as to dampen widespread use and reduce associated harms," reads the government's discussion paper on the issue.
Mark Zekulin is president of Tweed Marijuana Inc., one of the big players in medical marijuana production. (CBC)
"Limitations could include products being sold in plain packaging."...
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