This Seattle Startup Wants to Bring Price Transparency to Marijuana

In 2014, you could walk into a medical marijuana dispensary in Seattle and pick up a gram of cannabis. Then, you could walk a few blocks and get the same product for half the price.

To Daniel Nelson, founder and CEO of Wikileaf, shopping in the medical marijuana marketplace was frustrating.

“I originally built Wikileaf for myself back in 2014, really to find transparency in a marketplace that was so in the shadows,” said Nelson, who uses medical marijuana to manage lower back pain.

His vision for Wikileaf was a site that emphasizes price transparency and allows marijuana users to easily get their money’s worth.

Two years later, the site has 150,000 monthly users across the U.S., and has expanded to include recreational marijuana dispensaries in states where cannabis has been legalized.

The site is designed for users to browse nearby dispensaries by cost, and directly compare prices. Users can enter how much they want to...

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