Marijuana legalization will weed out the bad and cultivate the good
Recent Globe and Mail reporting has uncovered a “Wild West” of grey-market marijuana sales where product quality ranges from uneven to potentially unsafe. Given this situation, the federal government should proceed promptly with its legalization promise. This will not only protect consumers from hazardous products but also enable industry self-improvement.
Many products are easy for customers to evaluate before purchase. For example, before buying a sweater, I can see colour, feel texture and test fit. In product-design terms, these are “search” characteristics. I can judge quality while searching for the best product to buy.
Recreational pot isn’t one of those products. Like a restaurant meal or a massage, it instead has important “experience” characteristics, such as the high it produces. Consumers can evaluate these only through use.
Marijuana also has “credence” characteristics consumers can’t easily assess, even after use. Some are desirable, such as tetrahydrocannabinol (THC) and cannabidiol (CBD) content....
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