Cannabis Will Be the New Must-Have Beauty Ingredient, Researchers Predict

When it comes to new buzz ingredients, the beauty industry loves anything quirky - hence the fascination with bee venom, placentas and snail mucus. And now it seems cannabis if the predictions from the trend forecasters at The Future Laboratory are correct.

The ingredient topped their list for the new beauty must-haves we’ll be slathering onto our skin by the end of the year.

While hemp seed oil has been around for years (the Body Shop has an entire range dedicated to it), beauty brands are now looking into marijuana as a treatment for acne.

“Growing support for marijuana legalisation and an increased awareness of the potential benefits of cannabis are the driving forces behind this ingredient,” says Victoria Buchanan, trend analyst at The Future Laboratory.

"It is also crossing over into fragrance. Florabotanica by Balenciaga is a floral scent developed on a rose note with a narcotic hemp twist, while Cannabis Santal by Fresh is described as...

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