Celebrities High on Marijuana Businesses
Here’s how Stephen Colbert introduced Whoopi Goldberg on CBS’s Late Show last week: “My first guest is an actor, author, talk show host and has her own line of premium pot.”
Well, who doesn’t these days?
Willie Nelson, Snoop Dogg and Tommy Chong are among the usual suspects who are pushing their own lines of specialty marijuana products.
“It’s almost gotten into the fad scenario at this point,” Harvard Business School marketing professor John Quelch tells USA TODAY Sports, “where celebrities almost feel obligated to attach themselves to the cause.”
Whoopi & Maya is a medical marijuana company that focuses on cannabis-infused salves, balms and edibles designed to relieve menstrual pain, according to the company’s website.
Goldberg told Colbert how she got into the cannabis business: “A friend of mine said to me, ‘Hey, Snoop Dogg is doing this and Willie is doing this.’ ”
No one had to say which Willie she was talking about. “Obviously,” Quelch says, ”his credentials in...
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