Dispensaries share views about ads for medical, recreational marijuana

 

As California voters mull whether to legalize recreational marijuana for adults, both sides have argued over what advertising would appear and where should Proposition 64 pass.

That includes Northern California where Shasta Lake's medical marijuana dispensaries, which already run advertisements on various platforms, express different views on what, if any, recreational commercials they'd run.

Proposition 64 establishes rules for recreational ads that, among other things, bars advertising and product labels geared toward minors, supporters say. It establishes those rules in case the federal government OKs recreational marijuana advertising, according to the Yes on 64 campaign.

Opponents contend the rules mostly are toothless because they would allow television commercials during prime-time and major sports events.

Which side is correct isn't exactly clear, however.

Pro-Proposition 64 groups point to a fact check by Politifact.org that said broadcast ads on primetime would remain illegal even if Proposition 64 passes, and any potential...

e-mail icon Facebook icon Twitter icon LinkedIn icon Reddit icon
Rate this article: 
Region: 

This marijuana news is brought to you by 420 Intel. For the latest breaking cannabis industry news, subscribe to the 420 Intel newsletter. If you'd like to promote your product or service in this area after every article, contact us.