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Weed + Food Marketing Taking off in the Mile High City

Submitted by Marijuana News on Tue, 09/20/2016 - 08:45

Now that marijuana is legal in Colorado, more business owners with weed-themed places are getting comfortable with marketing their products to those who enjoy partaking in pot. Even local celebrities are getting in on the act, and it’s not just the dispensaries that are turning to marketing tactics.

BusinessDen, a Denver-based business news site, reported on a fast-casual chain that is sprouting up in areas of the city – Cheba Hut. The cannabis-centered sandwich shop appeals to those who aren’t afraid to let their leaf flags fly, and more and more, that segment of the population is growing.

The Cheba Hut features punny menu items, including “Toasted Subs” like the “Kush BLT” and the “Sticky Icky PB&J” among its offerings, and the owner Scott Jennings is opening his stores in the city’s hippest neighborhoods. Jennings is one of many entrepreneurs that are doing their best to not only be successful,...

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The Drum
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Colorado
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