Cultivating Support for the Marijuana Industry

Meet the lobbyists who helped make pot respectable.

Every other Tuesday for the past several months, a group known as the “Cannabis Caucus” has gathered in the downtown offices of a leading lobbying firm to discuss, over takeout lunches, the latest political news around marijuana. Reporters aren’t allowed into the meetings, but participants acknowledge it is a testing ground for proposals on taxes, regulations, public health provisions and a slew of other details now surrounding the marijuana trade.

“It’s fun, people who are all like-minded,” says one caucus participant, Niccolo De Luca, a bow tie-wearing lobbyist with Townsend Public Affairs, who has thick brown hair, slight horizontal wrinkles on his forehead and a heavy yet carefully trimmed beard styled somewhat in the manner of the Paris haut monde of the late 19th century. One could imagine him with a monocle and a watch chain dangling from his chest pocket. “Everyone has...

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