Marijuana industry folk are no longer using slang to describe pot

This past weekend, medicinal marijuana patients, business folk, and "potrepreneurs" converged at the New West Summit, San Francisco's business conference related to all things marijuana.

But there was something unusual about the event.

I didn't hear one person say the word "pot."

Or weed. Grass. Dope. Herb. Mary Jane. Ganja. 420.

Richard Branson cracked during his keynote address that entrepreneurs in the space "like to get stoned occasionally" and he would enjoy a "spliff" after his talk — maybe the only time marijuana slang was used on stage during the weekend.

The marijuana industry is growing up in front of our eyes. As drug transactions move from back alleys and clubs to legal dispensaries, the culture around pot changes. In an effort to be taken more seriously, industry insiders find more sophisticated language to describe their trade.

Slang no longer has a place in the industry vernacular. Entrepreneurs tell me they much prefer the scientific name...

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