'It's the birth of a new industry': Confessions of a weed agency
Marijuana legalization is now a foregone conclusion. Over half of U.S. states have enacted laws that have legalized marijuana for recreational or medical use. That means American capitalism has kicked into high gear, with estimates that the domestic legal cannabis market will reach $50 billion by 2026, according to Bloomberg.
And, of course, capitalism means branding and marketing for the nascent industry, although many will snark that the product sells itself. We spoke to the CEO of one independent California agency that now has a half dozen clients in various aspects of the marijuana industry there. We agreed to grant anonymity in exchange for an honest hit on the high times of marketing weed.
How did you become a weed agency?
It’s become so commonplace out here. We did a project for a grower two years ago out here. They were thinking of getting into retail and wanted to develop their...
This marijuana news is brought to you by 420 Intel. For the latest breaking cannabis industry news, subscribe to the 420 Intel newsletter. If you'd like to promote your product or service in this area after every article, contact us.
Follow us on Instagram
Connect with us on Linkedin