Survey: More Cannabis Consumers Seek Wellness, Not Intoxication
New research by a national marketing strategy firm has turned up some surprising findings about Gen X and Millennial cannabis consumers.
Researchers at New York-based Miner & Co. Studio recently took a deep dive into the background, opinions, and buying habits of cannabis consumers in their twenties and thirties who live in legal states. Their survey of 800 brand-aware consumers in Colorado, Washington State, and California found that 90 percent of them use cannabis as part of their wellness and self-care regimens. Only one in ten used cannabis purely to get high or stoned.
“When our researchers went out and about with [our surveyed consumers] we saw active, engaged, mindful consumers,” the firm’s president and founder, Robert Miner, told Leafly earlier this week. 84 percent hold full-time jobs. 65 percent make more than $75,000 a year. “For most of them it’s about enhancement, not intoxication.”
Here’s an infographic with some...
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