This Financier Left Wall Street to Start a Marijuana Chocolate Company
Peter Barsoom made his way up and down Wall Street over the last 19 years in his job overseeing consumer banking. His résumé includes turns at Merrill Lynch, American Express, and Morgan Stanley.
More recently, Barsoom added cannabis connoisseur to the list.
In 2014, the former financier saw a business opportunity in the Denver area, where marijuana-infused foods were increasing in popularity — in spite of usability issues. His startup, 1906, brings together scientists, chocolatiers, and cannabis experts to create a premium line of low-dose chocolate edibles.
"What I found when we first came out here about two years ago was there was a big gap between what consumers' needs are and what was on the market today, particularly in the edibles market," Barsoom told Business Insider.
Less than 10 years ago, unlabeled pot brownies dominated shelves at dispensaries. Patients rarely knew how much of the drug they were eating until the...
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