How Kiva Became the Gold Standard in Weed Branding
In 2010, when husband and wife team Scott Palmer and Kristi Knoblich were looking for just the right legal marijuana high, they found a real gap in the market. Edibles either tasted bad, were poorly labeled or just didn’t do it for them.
So they decided to make their own.
Noticing that cannabis went especially well with chocolate, the duo worked with a chocolatier to create a “cold water” method that used no butter or any other solvent to create weed chocolates.
For the duo, who were both cannabis users, or “patients,” as they refer to legal users, it was a turning point. (“Patients” is how brands refer to legal users of medical marijuana who use it to treat ailments from joint pain to anxiety. It also sounds better than “stoners.”)
Six years later, their brand, Kiva, is one of the frontrunners in the cannabis market in California. “Kiva’s become the golden standard by crafting...
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