Pot Ads Along Highways? Lawmakers Wrangle over Legalization's Consequences
Comedian Tommy Chong’s image grinned from a freeway billboard near Sacramento in recent months, promoting the counterculture icon’s brand of marijuana to passing motorists.
But now a campaign has begun to outlaw such ads from all state highways, threatening to block entrepreneurs taking advantage of newly legalized pot in California from hawking their wares to a captive audience stuck in traffic.
Five state lawmakers have introduced a bill that would bar advertisements for marijuana products and services from all 265 state highways — 15,100 miles of roadway — in an effort to prevent the marketing of pot to minors in the state.
The measure, which is drawing opposition from Chong and others in the medical marijuana industry, would be a significant expansion of rules adopted under Proposition 64, the initiative approved in November by state voters that legalizes the sale of marijuana for recreational use in California.
The initiative bans...
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