What You Can Learn About Business From Santa
His supply chain strategy and brand equity are near-unbelievable. Four strategies you should copy from the world's jolliest entrepreneur.
Deriving business lessons from Santa Claus is difficult. Despite the ubiquity of the Santa Claus brand, little is known about the actual workings of the operation. Santa’s business is privately held; he prepares no publicly available annual reports and publishes no audited financial statements. (I did address a list of questions to “Santa Claus, The North Pole, Postal Code H0H 0H0.” An unsigned response simply asked me to continue believing in “magic.”)
In spite of this I’ve conducted a close analysis of Santa’s operations and have defined four sets of resolutions you can make that will benefit your business next year.
1. USE BIG DATA
For untold decades Santa has been collecting input about the wishes of children at Christmas time, and his analysis of the data collected demonstrates an extraordinary level...
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