How to Master Content Marketing in the Cannabis Industry
Content marketing is how we think about marketing. Back in the day it was hit them over the head over and over until they buy from you. It’s different today. The cannabis industry is new and it’s getting smarter. Content has to have value, period. It has to provide engaging and entertaining information, which is totally different than the hit them over the head strategy.
Think of it like this: a fish is not aware of the water. This is how content must be… like air. You just have to be there, surrounding who wants to engage.
Originally, people thought that content marketing was taking a brochure and putting it on the web; pure marketing copy. Nowadays, it’s more like what challenges are you experiencing, what needs do you have and how can we meet those needs with our content? Years ago it looked like pages of a book had...
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