'End of Prohibition': Investors Hope to Cash in on Exploding Marijuana Market
With the passage of Proposition 64, investors are hoping to cash in and take advantage of California's growing marijuana industry.
Hundreds of investors looking to cash in on the state's growing marijuana industry traveled to West Hollywood on Monday to tour MedMen, a West Hollywood dispensary.
The dispensary refers to itself as the "Whole Foods of Cannabis" and its goal is to normalize marijuana now that the industry no longer needs to hide.
"We want people to feel like they can explore and really take their time looking at all our products," said Jocelyn Pettway, director of facility design. "It's really just like any other store."
MedMen told NBC4 they expect California's cannabis industry to more than double to $8 billion in the next few years and investors are seeing potential with legalization.
Lori Ferrara is one of those investors.
Investing in marijuana got personal for Ferrara after...
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