Florida dispensaries aim to 'normalize' medical marijuana

Vials of cannabis-laced sprays, lotions and tinctures line display shelves a few steps from handbags specially designed to tote marijuana products.

A stylish kitchenette and table is on the opposite side of this Surterra Wellness Center medical marijuana showroom, space used to host educational sessions on the merits of the drug - something legal only under very strict circumstances in Florida until Amendment 2 took effect last week.

This 2,000-square-foot storefront, one of a handful of Florida dispensaries that have opened in recent months, looks more like a day spa lobby or high-end salon. Nothing about it evokes images of the seedy bong-filled pot shops of popular imagination.

“I think it’s great. You walk in and it’s nice and clean,” said Deanna Lolley of Riverview, who buys tinctures of cannabis-laced drops for her epileptic son. “To tell you the truth, I didn’t know what to expect.”

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