How Businesses Are Taking Marijuana Products Mainstream
Imagine a group of young professionals enjoying a dinner party. It’s time for dessert, and everyone moves from the dinner table to the living room. A digestif is served alongside a handful of luxury chocolates that have a slightly sweet taste and a low-dose of THC that kicks in within 15 minutes, just as the coffee is ready from the kitchen.
With roughly 22 million Americans consuming marijuana on a monthly basis in 2015 and nearly 37 million people admitting to using pot at least once a year, marijuana brands and companies are increasingly looking to reach new consumers with upscale products that go beyond weed's reputation as an easy high for people who like to wear tie-dye shirts and listen to mellow music. The push is aimed at offering a greater variety of ways for people to consume cannabis, whether they are first-time users or people who may have smoked grass...
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