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Cannabis Feminism: The New Movement That Has High Hopes for the Future

Submitted by Marijuana News on Tue, 01/17/2017 - 09:16

After 10 years in the nascent natural beauty industry, Jessica Assaf, 26, went to Harvard Business School thinking she’d come out with a next-level beauty idea—instead she graduated with a plan for revolutionizing the cannabis product industry, with women at the helm.

We talked to Los Angeles-based about the billion-dollar “greenrush” of new cannabis-based products coming to market, how she and thousands of other entrepreneurs are making over the plant as a wellness ingredient, and for (ridiculously fascinating) intel on the movement and business she’s coined Cannabis Feminist.

You were in the beauty industry before you went to Harvard Business School [HBS]. How did you land on cannabis as your calling?

Before cannabis, I was a beauty activist for over ten years advocating for safer products. I started the blog, Beauty Lies Truth, with Alexis Krauss [of the band Sleigh Bells] and I have had the privilege to work for some of...

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