Marijuana Industry Launches Colorado Campaign on Safe Cannabis Use

New public service announcements in Colorado aim to keep people’s attention on using marijuana and marijuana-related products safely and responsibly.

The Marijuana Industry Group (MIG), a trade association representing marijuana businesses, is backing the campaign. MIG touts itself as the oldest and largest trade association for legal and licensed cannabis businesses.

The campaign seeks to make people aware they need to take precautionary measures when using cannabis to ensure the safety of themselves and others.

“By design, this campaign is stark and serious, because public safety is serious. Government agencies shouldn’t be alone in encouraging good decision-making. It’s important that people know that the industry also cares about our communities,” MIG interim executive director Kristi Kelly said in a prepared statement.

The messages

The new announcements focus on responsible use of cannabis at a time when the state is entering its third year of legalized recreational marijuana.

The rewards...

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