Wana Brands and AltMed Enterprises sign licensing deals to expand product offerings in Colorado & Arizona

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Wana Brands and AltMed Enterprises announce the completion of licensing deals to bring Wana Brands’ top selling edibles to the Arizona market and AME’s award winning MüV line of medical cannabis infused products to the Colorado market. Wana Brands’ entry into the Arizona market will be through a licensing deal between its affiliate, Mountain High Infused Products, LLC and AltMed Arizona, an affiliate of AltMed Enterprises.  A licensing agreement between NuTrae, LLC doing business as MüV (a subsidiary of AltMed Enterprises) and Wana Brands opens the door to MüV products becoming available in Colorado.

Award winning MϋV products are anticipated to be available in Colorado by Q4 2017, and Wana Brands’ popular cannabis-infused products are anticipated to be available in Arizona by Q4 2017.   

“Medicinals are an important sector for Wana Brands, and we have seen the difference that products like WanaCapsXR can have for patients who are looking for relief that is consistent, discreet and reliable. Our licensing deal with MϋV to bring truly medicinal products—including transdermal patches and metered dose inhalers, that have been developed and tested for safety and consistency—to Colorado is the logical next step for us,” said Nancy Whiteman, Co-owner, Wana Brands.

“We have adopted a professional and scientific approach to the production of the highest quality medical cannabis products,” said AltMed Enterprises C.E.O Michael Smullen. “All our products are tested using methods from the American Herbal Pharmacopeia that exceed even the rigorous testing specifications established by more mature markets like Colorado. We are very excited to bring our high quality medical cannabis products to the patients of Colorado and further our mission to become the world’s leading medical cannabis brand through a licensing deal with a company like Wana Brands that shares our values in delivering only the highest quality products.”

The market for cannabis edibles has risen annually since Arizona legalized medical cannabis in 2010, with the medical market projected to hit $681 million by 2020, and edibles continue to be a popular item with patients. As consumers search for brands they can count on, Wana Brands will offer patients throughout Arizona a credible, consistent and potent product made from high quality ingredients.

Since AltMed Arizona introduced MϋV’s products in Arizona, MüV products have quickly gained wide reaching attention and recognition. MüV products have received four best of Arizona medical cannabis awards, including two first prizes for its proprietary ethanol extractions that are the foundation of the entire MüV product line.   

“Wana Brands is known for its consistent quality as a national brand and perfectly aligns with MϋV’s mission,” said Karen Quick, Director, Commercial Operations for AltMed Enterprises. “Colorado is a leading market for the cannabis industry, but there are no other products that can meet MϋV product’s level of sophistication and patient-friendly delivery methods. We are looking forward to introducing our metered dose inhalers, transdermal patches and topical medical cannabis lines to the state.”

The MüV brand is fast becoming one of the world’s widest distributed medical cannabis brands. With recently signed deals, in addition to Arizona and Colorado, MüV products will soon be available in a number of U.S. states where medical cannabis is legal, including California, Washington, Oregon, Massachusetts and Nevada, and internationally, in Canada and Puerto Rico.

Wana Brands is Colorado’s No. 1 Edibles Brand, according to BDS Analytics, and produces 20,000 units a week in its 30,000 sq. ft. Colorado facility, servicing more than 450 of Colorado’s 500+ dispensaries. Wana Brands is also available in over 200 dispensaries in Oregon. In addition to launching in Nevada and now Arizona, the company has plans to bring its products to Illinois in 2017 and is in discussion with partners in several additional emerging markets. On Tuesday, June 13 at 2:45pm Whiteman will discuss emerging innovations and trends for infused product manufacturers in a session titled “Unveiling The Future: A New Crop of Infused Products” at the National Cannabis Industry Cannabis Business Summit and Expo (June 12-14, 2017, Oakland Marriott City Center, Oakland, California).   

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