Marijuana edibles can be tricky. Candies, brownies, teas or other THC-infused foods and beverages can take an hour or more to have the desired effect and a typical “newbie” mistake is to take a second dose because the first one “doesn’t seem to be doing anything.” When both doses kick in, the consumer can unhappily get caught off guard by the results. To meet the customer demand for predictable and fast acting edibles, entrepreneurs have been developing new cannabis-infused products, and the upside to success is significant. Legal cannabis sales topped $4B in 2016 and may reach $11B in 2019 according to the newly-published Marijuana Business Factbook 2017. Fast-acting edibles are an important segment of products catering to this growing pie. Last year, Peter Barsoom, founder of the Colorado marijuana edibles company 1906, introduced a line of "rapid delivery" edibles that take effect in 15-20 minutes, using a proprietary lipid microencapsulation process that allows the THC to “bypass the stomach and get into the small intestine faster. It also allows more of the THC to get into the blood,” he said.

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