HotBox Lounge + Shop announces the incorporation of HotBox Holdings Inc., a new organization that will focus on further development of HotBox-branded cannabis and hemp products. HotBox Holdings Inc. will expand on its existing brand by opening seven new Lounge + Shops across Canada and multiple locations in the U.S. through the end of 2019.

Established in 2000 by Abi Roach, HotBox Lounge + Shop is the first of its kind in Canada and the oldest of its kind in North America. Its primary location is situated in Toronto's Kensington Market and is the go-to place for people to consume cannabis on a social level. Since opening its doors 18 years ago, HotBox has served over two million customers, generating a net revenue of over $1.2-million annually in 2017 without the sale of cannabis bud or flower.

"We're incredibly excited to introduce HotBox Holdings Inc.," said Roach. "To say it has been a long time coming is an understatement. We're honoured to continue serving our loyal customers with HotBox-branded goods, and to expand the brand into new markets and product offerings across North America."

In addition to its plans to expand into other major cities in Canada, HotBox Holdings Inc. is also focused on entering the United States and is in the process of obtaining a retail license, opening its headquarters, and launching HotBox-branded media events, hotel and festival activations in Boston, Massachusetts.

"Being in cannabis for 18 years has given us the opportunity to witness the ongoing changes in consumption and the evolution of the space as a whole. We've become a valuable resource centre for the industry," added Roach. "With legal cannabis sales in Canada just around the corner, we are looking forward to partnering with licensed producers to offer hands-on, educated exposure of their recreational brands to our network of users, while establishing ourselves as a trusted source for all-things cannabis-related."