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Fire & Flower Holdings Corp. (TSX: FAF) and its wholly-owned subsidiary Fire & Flower Inc., today announced that it has received a cannabis retail store licence from the Alberta Gaming, Liquor and Cannabis Commission for a location in Banff, Alberta, which is known as an international tourism destination.

Banff National Park welcomes more than four million tourists to the region each year from around the globe. The Banff store is located at 229 Bear Street, Banff, Alberta and will be one of the only cannabis retail stores located in the Town of Banff.

The Company anticipates the Banff store to be open and commence selling cannabis during the week of November 11, 2019 and will announce the specific opening date and operating hours at its earliest opportunity on its website at www.fireandflower.com/locations/.

“We are excited to be opening another location in the Bow Valley and in the international tourism destination of Banff, Alberta,” shared Trevor Fencott, Fire & Flower’s Chief Executive Officer. “The Banff location will showcase the Fire & Flower retail experience to customers from around the globe and for many will be their first experience with the legal, federally regulated Canadian adult-use market. We look forward to welcoming tourists as well as members of the local community to Fire & Flower.”

Fire & Flower now owns or has interest in 33 cannabis retail store licences across the provinces of Alberta, Saskatchewan, Manitoba, Ontarioand the Yukon territory. The Company anticipates to have secured 45 cannabis retail store licences by the end of its fiscal year.

The Company continues to focus on opening new retail stores across Alberta, where the AGLC continues to issue retail licences, and in other Canadian provinces where the private sale of retail cannabis is permitted.

About Fire & Flower

Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyre digital platform connects consumers with cannabis products. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.

Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licensed cannabis retailer that owns or has interest in cannabis retail store licences in the provinces of Alberta, Saskatchewan, Manitoba, Ontario and the Yukon territory.

Through its strategic investment with Alimentation Couche-Tard Inc. (ATD.A, ATD.B), the Company has set its sights on the global expansion as new cannabis markets emerge.​

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