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Home 🌿 Cannabis Technology News 🌿 Buds and suds don't mix — cannabis edibles cannot be associated to alcohol 🌿Buds and suds don't mix — cannabis edibles cannot be associated to alcohol
You can have your pot-infused cake and eat it too, but Canada’s regulations on edibles and the new wave of cannabis products coming mid-December won’t let producers mix buds and suds.
Health Canada’s regulations for edible drinks include the stipulation that alcohol-related terms like “beer” and “wine” can’t be used to market pot drinks as officials warn alcohol and cannabis should never be consumed together.
“You’re going to have to call it a cannabis-infused yeast extract,” Darrell Dexter, executive director of the Cannabis Beverage Producers Alliance and former premier of Nova Scotia, joked in a panel discussion.
While cannabis beer won’t be allowed, the industry’s largest companies are still striking deals with breweries.
Canopy Growth Corp. has a bottling factory in Smiths Falls, Ont. and received a $9 billion investment from alcohol giant Constellation Brands last fall.
HEXO Corp. is also in a joint venture with Molson Coors to make a variety of “beer-like”, non-alcoholic, cannabis-infused drinks for the Canadian market.
B.C.-based cannabis producer Tilray partnered with Budweiser and Labatt producer Anheuser-Busch InBev to research THC and CBD drinks in Canada, with each company putting forward $50 million for the venture.
Province Brands of Canada — the Canadian company developing the world’s first beers brewed from the cannabis plant — also announced an agreement with Lost Craft Beer, one of Ontario’s fastest-growing and award-winning craft beer companies, in February.
Meanwhile, Valens GroWorks Corp. and the cannabis division of Iconic Brewing Co., an alcohol beverage company focused on “better-for-you” drinks, announced CBD-infused sparkling water and iced tea.
In the U.S., on the other hand, regulations surrounding pot drinks remain fuzzy.
Makers of cannabis drinks have to play a bit of a guessing game about consumer tastes, as those currently on the market in the U.S. states often take a long time for the high to kick in, and can taste like “bong water,” Jay McMillan, Hexo’s vice president of strategic development, said.
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