It might be called the black and blue market by the time Alberta is done with it.

The Canadian province’s online retailer, AlbertaCannabis.org, is stepping up efforts to combat illicit cannabis by slashing product prices in the lead up to the arrival of edibles in the new year.

“Prices on all products have been reduced to better provide affordable, safe cannabis,” Alberta Cannabis told CTV News Edmonton. “And we’ve reduced our shipping fees by half — pay only $4.95 to have your order shipped right to your door.”

Alberta Gaming, Liquor and Cannabis, the operator of the online site, is offering a wide range of discounts on all the products in its store, typically by a dollar per gram, but by much more on certain products. Production efficiencies have enabled the AGLC to be more generous in its pricing as it tries to attract new consumers.

“As licensed producers continue to reduce production costs and increase efficiencies, these reductions are directly pushed to our customers through lower retail prices,” AGLC reported. “Retailers also benefit from the reduction in licensed producers’ production costs, resulting in lower wholesale pricing,” it added.

Sales of the drug may be booming in the province, but only a small percentage of marijuana purchases flow through Alberta Cannabis. “This is part in due to the fact that there are many stores across Alberta and a lack of awareness that AlbertaCannabis.org is currently the only legal option to purchase cannabis online in Alberta,” AGLC noted.

The province’s retailers are gearing up for the arrival of edibles, which they will be able to begin ordering as of Dec 16. The new line of goods is expected to be available to consumers by mid-January.

“Once product is ordered, shipped to us, received and put into inventory, retailers will be able to place their orders,” the AGLC noted, adding that roughly half of the province’s 42 licensed producers are planning to offer beverages, baked good, candy and extracts.

Alberta is frequently held up as a province that got legalization right: It has already handed out about 360 cannabis licences to retailers, with 176 of those for recreational sales, according to Statistics Canada.

By comparison, B.C. comes in second in Canada with around 57 adult-use dispensaries. Approximately half of the province’s residents live within three kilometres of a store.